Winning Financial Services Business Proposal-How to write a business proposal

Winning Financial Services Business Proposal

Winning Financial Services Business Proposal-How to write a business proposal

Do you need to write a proposal to enhance your financial services business to a prospective customer? It doesn’t have to be a daunting process. The objectives for any business proposal are: introduce yourself, highlight your services or products, describe the costs, and convince the client you are the right choice for the job or you are worthy of entrusting with their finances. To speed up the proposal writing process, you can use pre-designed templates and get ideas from sample proposals.

Whether you are describing an accounting, payroll, insurance or broker service, opening a franchise or even seeking financing to start up or improve your business, the proposed structure will be similar. Here’s the basic structure to observe: introduce yourself, then summarize the prospective client’s needs, describe your services and costs, and finally, provide information about your organization, your qualifications, and your capabilities.

Financial Services enterprise

For a financial services enterprise, you will also need to include some comprehensive information about your services or products that are of interest to the specific client

An insurance broker may have to explain different kinds of policies for a wide variety of situations.

Always keep in mind that the purpose of a proposal is to influence your prospective clients to give you their business or control their hard-earned money. You must prove that you could deliver the products or services they require. A simple price list can never substitute for a real proposal.

Target customer

Proposals should be targeted to a particular customer. This means you need to accumulate information about your client to be able to present a proposal customized to that individual client’s needs. It’s by no means a good idea to send all potential clients the same sales letter. Clients are much more likely to accept a proposal tailored just for them.

First, start your proposal with a Cover Letter and a Title Page. The Cover Letter should deliver a brief personal introduction and contain your business contact information. The Title Page merely is what it sounds like: the name of your particular proposal

After the introduction section, include topics that describe the needs of your client. If you are showing a proposal for a comprehensive suite of services, you may have to write a summary to precede the detail pages. In a proposal for a corporate customer, this is usually called an Executive Summary. For a less formalized but still sophisticated proposal, it’s more regularly called a Client Summary. In this summary and the following detail pages, you need to demonstrate your understanding of the client’s needs, goals, and wants, as well as discussing any disclaimers or risks which need to be disclosed. This section needs to be all about the client.

Promote Yourself

Next is your opportunity to promote yourself. Follow your introduction section and the customer section with pages that describe what you are providing. These types of pages might have general headings like Services Provided, Policies, Benefits, Services Cost Overview, and Product Cost Overview as well as more specific pages that detail the products and services you can provide and explain the associated costs.

Your specific business will determine the specialized topics and pages you need to include in your proposal.

A financial company may include topics like Financing, Repayment Plan, Options, Consolidation, Collateral and Guarantees, Payment Options, Payment Schedule, etc.

Business selling investment

A business selling investment or brokerage services will need to include information not only regarding their products and services but in these times, this kind of a business should provide impeccable qualifications as well. Contemplate adding specifics of your Services Provided, Products, Policies, Disclaimers, Risk Analysis, Risk Management, Industry Trends, Recommendations, Return on Investment, Commissions, Assets, Customers Served, References, Experience, Qualifications, Reputation, Customer Service, Company History, and so on.

If you’re asking for financing to start a financial services business (anything from a small accounting firm to an insurance franchise), you’ll want to add pages like a Competitive Analysis, Industry Trends, Market and Audience, Marketing Plan, Insurance, Liability, Time Line, Funding Request, Services Provided, Products, Company Operations, Balance Sheet, Income Projection, Sources of Funds, Uses of Revenue, Personnel, Legal Structure and any other topics needed by the lender.

In your last proposal part, give your business details, such as pages such as Company History or About Us, Qualifications, Certifications, Memberships, Testimonials, Our Clients, or References. Your goal in this section is to persuade the prospective customer that you can be trusted to provide the goods and services they need and want and responsibly manage their money.

Those are the necessary steps for organizing and writing the proposal. But you’re not entirely completed yet. Once you have all the information down on the pages, focus on ensuring that your offer is visually appealing. Incorporate your company logo, use colored page borders, and select interesting fonts and custom bullets to add color and flair. Confirm you match your business style when making these selections.

Proposal Complete

To complete your proposal, it’s essential to proofread and spell-check every page. It’s always a good idea to get somebody other than the proposal writer to do a final proof because it’s prevalent to overlook mistakes in your work.

When the final variations have been completed, print it or save it as a file, and then deliver it to the client. Your relationship with your potential client determines the delivery technique you should use. While it’s common to email files to customers, a perfectly published, personally signed, and the hand-delivered proposal may make more of an impression and demonstrate that you’re willing to make an extra effort for the client.

So, to sum up, a financial services proposal can vary widely in content depending on the business and the size and needs of the client. Each company’s proposal contents will need to be a bit different. But all these proposals will have a similar format and follow a same structure.

If you’d like to get a jump start using pre-designed templates with simple instructions and great suggestions for content, you can use Proposal Pack, which includes all of the material mentioned above. It also contains samples of completed financial services proposals that will give you great ideas and help you easily create your successful proposal.


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